Media Coaching
Most people who seek media coaching have had some kind of negative experience when dealing with the media. Many
have watched the evening news to find their main message was nowhere in the broadcasted story. Others have picked up
the newspaper only to find that they had been quoted on something they thought was off the record. And then
there are those who have had such a hostile run in with a reporter that they never want to talk to the press again...ever.
We have the solution.
Stravolo Media Services can show you how to make the most of every
media engagement. You'll learn how to maintain control of a news interview through focused preparation,
powerful messaging and confident delivery.
A one-on-one media coaching session consists of intensive and
interactive videotaped news "interviews" followed by comprehensive critiques.
Our on-camera exercises
simulate the most common interview scenarios:
- Live
- Edited (Taped)
- Print
- Remote (Satellite)
- Radio call-in
shows
- Press Conferences
During a media coaching session, you will learn how to:
- Confidently interview for television, radio and
print
- Develop powerful messages that reporters
will use
- Answer questions so your target audience understands
- Bridge from reporters' questions to your answers
- Control
the pace of interviews
- Anticipate reporters' questions
- Master satellite interviews
- Use earpieces and different
types of microphones
- Use body language to enhance the interview
- Curb body language that sends the wrong message
- Sound great
on TV and radio
- Spot and avoid reporters' tricks
- Handle hostile interviews
- Establish ground rules for interviews
- Deal with producers
- Shape a news story
If you'd like to include others from your organization in the one-on-one training, we recommend
no more than two for half-day sessions and no more than five trainees for a full-day workshop. We can also accommodate
larger groups in customized formats.
Stravolo Media Services will provide all the necessary equipment for the training
including video recorders, lights, sound mixers, etc., and we will bring our training to you. If you have an upcoming
media interview and would like media coaching, please call or e-mail us today.
Let Stravolo Media Services help you maximize the promotional power of media interviews!